In Touch Ministries, founded by Dr. Charles Stanley in 1977, is a cornerstone in global Christian outreach. They use a variety of media, including television, radio, and digital platforms, to disseminate its message Christian teachings worldwide. The ministry's flagship program reaches over 100 countries in more than 50 languages.
Building on this 45-year legacy, the Charles Stanley Institute is the latest innovation, designed to harness Dr. Stanley's vast archive of teachings following his passing at age 90. This new educational branch will transform 50 years of content into a curriculum offered both in high-quality print and MasterClass-style videos, alongside an in-person learning experience on the ministry's Atlanta campus. This initiative aims to perpetuate Dr. Stanley's global impact, making his timeless teachings accessible to future generations in a dynamic, engaging format.
The Charles Stanley Institute was initially launched in 2005, quickly gaining incredible popularity. However, its swift rise in demand soon outpaced the capacity of the existing infrastructure, leading to operational challenges that ultimately necessitated its closure. This early setback highlighted the need for a robust, scalable solution to manage the institute's burgeoning educational offerings effectively.
In this new chapter, with the partnership of Plume, the institute is set for a comeback. Leveraging Plume's scalable technology and experience in the e-learning sector, the revitalised Charles Stanley Institute is set to offer personalized training at a global scale. This collaboration ensures that the institute's programs are accessible to a wide audience without compromising on the quality of Dr. Stanley's teachings.
Incorporating personalized learning strategies into educational platforms can significantly enhance student engagement. According to the NMC/CoSN Horizon Report, personalized learning can boost student engagement by up to 30%. This approach tailors the learning experience to individual preferences and learning needs, fostering a more engaging and effective educational environment.
To further enrich the user experience and address the common issue of user churn, which often stems from the difficulty in finding relevant and valuable content, Plume implemented their cutting-edge personalization engine. This engine streamlines the search process, significantly reducing the cognitive load on learners and thus speeding up their time to value (TTV).
By aligning the learning content with the unique needs and preferences of each learner, Plume's technology effectively minimizes the challenges and frustrations typically associated with content discovery. This strategic enhancement makes the learning journey more personalized and also greatly improves engagement levels; lowering the likelihood of user dropout.
We also deployed AI powered tools such as video transcription, making it accessible to those with impairments. This feature also enables users to search the content of videos, improving findability. And the click to scrub feature makes it effortless to navigate to a specific section of the video.
Plume also revolutionized the institute’s marketing strategy. This transformation empowers the institute to create more personalized and tailored communications for their audience, resulting in significant benefits to user acquisition and engagement, essential for the success of the programme.
The institute can now effortlessly gather user data and understand their interactions. This deeper understanding allows them to craft messages and campaigns that resonate with specific user groups, ensuring that each communication is relevant and engaging. As a result, they can expect to see improved open rates, heightened engagement levels, and a surge in course enrolments.
This strategic shift in their marketing approach promises to drive growth and success for the institute by delivering communications that truly connect with their audience.
The design of the LMS, which incorporates a public-facing website, is crafted to provide valuable public content such as blogs and podcasts, which systematically guides new traffic into a deeper and more engaging ecosystem.
At the surface level, the website offers a plethora of SEO-friendly public content, including thought-provoking blogs, videos and podcasts, acting as the initial touchpoints for incoming visitors. However, the institute's design introduces a seamless progression strategy that encourages users to explore further. For instance, within the context of a blog post, they strategically promote relevant courses, exclusively accessible when users register for a free account.
This thoughtful integration not only incentivizes visitors to take the next step but also serves as a valuable data collection point. By encouraging registration and tracking user behavior, the institute gains invaluable insights into their audience's preferences, interests, and engagement patterns. This data becomes the bedrock for crafting highly personalized campaigns and user experiences, strengthening the institute's connection with its audience.
