As the demands of your technology grow, businesses often introduce new platforms to make up for the shortcomings of your existing stack. You start with a website, introduce an LMS, add a community platform… and before you know it, your learning journey is spread across multiple disparate platforms.
None of these platforms feel like they belong. Your DIY ecosystem feels stitched together. And while your content may be exceptional - the best in your sector - your tech is dragging down the effectiveness of your training.
Users log into multiple platforms, find it difficult to navigate and become frustrated that they can’t do what they came to do. Engagement drops, churn increases, and repeat sales are virtually non-existent.
Since these platforms don’t speak with one another, your admin workload increases too. You create users in multiple places, disable lapsed accounts across several platforms, or generate reports in separate apps to follow the progress of your learners. This isn’t scalable.
Imagine a learning ecosystem where everything works seamlessly, unifying your marketing, LMS, community, resources and more. Users experience a consistent, branded interface, eliminating the frustration of navigating between disconnected systems. They engage more deeply with your content, effortlessly finding what they need, which leads to higher satisfaction, reduced churn, and increased repeat sales.
That's what we set out to accomplish for Career masterclass. See an example of one of the most common user journies below, which seamlessly guides new users from the marketing site, to a personalization assessment, and then to their personalized dashboard where they can begin engaging with their courses.
Courses were just one component of the Career Masterclass membership. Users could also download resources from a searchable library, book one-on-one time with their coach, and contribute to the integrated community. Customers could also manage their employees and invite new members to the platform.
Sometimes physically merging all of your platforms into one monolithic app isn’t a desirable outcome. Absolute Dogs was rapidly growing and the one-platform-to-rule-them-all approach would limit the overall scalability of their product.
We opted to split their monolithic platform into three smaller ones - a marketing site, e-commerce, and a learning app - an approach that enabled greater scalability and clear separation of responsibilities.
Despite opting for a divided setup, we needed to make three apps feel like a unified experience. We ensured that each site followed a consistent design language so that users felt no disconnect throughout the learning journey. User data was immediately synced between each site, and our SSO tech meant that there were no additional logins getting in the way.
Deep integrations meant that course and membership purchases on the e-commerce site immediately reflected in the LMS, and that the gamification engine was aware of actions across the ecosystem to reward learners for a wider breadth of activities.
This approach helped Absolute Dogs to 5x their user-base throughout our time working together.
If you're ready to turn your disjointed ecosystem into a beautifully cohesive experience, contact us to discuss your needs.
