Community is a key part of Absolute Dogs’ thriving business. It goes without saying that affiliates are a big part of Absolute Dogs’ social selling strategy which supports their rapidly growing online community. Initially there was no way for affiliates to track their links or earnings - so we created a custom affiliates dashboard just for them!
We added an affiliate area to the custom dashboard presenting useful data to affiliates. Having worked with affiliates before, we knew they needed visibility on where to actively share their links and see a return, as well as their earnings and vanity metrics.
Data is essential for any marketing strategy, and affiliates are no different. We were keen to include a dashboard that had real-time reporting on stats including:
Giving affiliates the tools they need to engage with the program and promote Absolute Dogs was paramount - happy affiliates = happy client.
By seeing a list of urls where their affiliate link is present, affiliates can adjust their link sharing strategy and get key data to show the success of their link placements - giving affiliates more autonomy over their strategy than with most affiliate programmes.
Website admins have the control to choose between flat rate and percentage referral rate types on a global, per-affiliate, and per-product basis. We also wanted to give them the control to see all payouts and manage the registration of affiliates automatically or manually.