Building the learning platform behind a leading social media company’s IPO-scale growth
CLIENT
Under NDA
When a global social media brand prepared for rapid expansion, it needed a learning ecosystem that could onboard fast, align teams globally, and strengthen company culture at scale.
As the company geared up for a major hiring spree and an anticipated IPO, its traditional training systems couldn’t keep pace. What started as scattered internal courses evolved into a strategic initiative: a unified, bespoke learning platform built to support thousands of employees, streamline onboarding, and fuel long-term engagement.

An automated, personalized experience for a fast-moving workforce
Designed for internal use, the platform integrates seamlessly with tools employees already rely on—Slack, Google Calendar, Zoom, and Workday—creating a frictionless, in-flow learning experience.
For example, knowing emails are easily ignored, when a manager enrolled a learner into a course, we'd notify learners via Slack to keep them engaged in learning.
The system also delivers personalised learning journeys powered by a recommendation engine that adapts to each employee’s role and department, ensuring training stays relevant, efficient, and scalable - without managers managing each learner individually.

Data-driven design & performance insight
With built-in analytics and advanced reporting, teams can monitor engagement, progress, and skill adoption in real time. And when data identifies training gaps, the built-in course authoring tools make it easy to produce fresh content without additional software—keeping knowledge current across a growing global team.


Micro-learning for engagement and relevance
The course design for this project embraced a micro-learning approach, featuring bite-size sections with clear outcomes, a variety of interactive content formats, and supplementary downloadable resources. This helped to break down larger courses into smaller modules that could be assigned to learners in a more granular fashion, ensuring content is always relevant to each individual learner.
And rather than "end of course" quizzes, we chose to adopt smaller Inline quizzes for each lesson, allowing us to assess learning outcomes and pave the way for employees to progress to the next section of the course. This engaging approach promotes knowledge retention and encourages active learning.

Built for engagement, not compliance
This wasn’t about ticking boxes. Gamification, social learning features, and interactive webinars turned routine training into a culture-building experience. Live reactions, polls, and discussions kept employees connected across time zones.



