Offering free content has multiple advantages. First and foremost, it gives prospective customers an opportunity to get a taste of what they can expect from your online course without having to commit financially. This will not only help them make informed decisions about their purchase but also encourage them to return in the future.
Secondly, it will help you build trust with potential customers by showing them that you are knowledgeable about the subject matter and have credibility in your industry. Finally, it will give you an edge over competitors who are not offering any kind of free content. This means that when people are searching for information related to your product or service, yours will be the first name they think of—and hopefully click on!
There are several different types of free content that you can offer to your potential customers.
The most common type is a blog article related to the product or service you provide. Blogs allow customers to gain insights into the subject matter while also keeping up with current trends in the industry; both factors serve as great conversation starters between customers and businesses alike. Your blog will show your potential customers what they can expect from you if they choose to purchase your course; this could include video tutorials or audio recordings featuring experts in the field discussing various topics related to your business’s offerings.
Sample lessons will allow your students to understand what the course experience will look and feel like, including the UX of your platform. They will enrol in the course and will see the full course curriculum, but it will be hidden behind a lock. This is a great opportunity to instil curiosity and convince them to purchase a whole course.
Last but not least, downloadable materials (like e-books and checklists) provide potential customers with tangible resources that make their experience smoother by helping them stay organised and informed throughout their journey with you.
Offering free content is a great way to build relationships with potential customers while also demonstrating expertise in your subject area; both factors will ultimately lead more people back to your website—and eventually turn those people into paying customers! For any up-and-coming e-learning business owner looking for effective ways to generate more sales and expand their audience base, offering free content is definitely a must-do! With these tips in mind, start creating valuable resources today!
